Of course everything is conjecture and you never know how backers will respond.
Which is probably the single most nerve wracking thing when planning the campaign and managing it while it's running. Sometimes, the reaction of people can be quite contrary to their actions or what they say in other situations. Nobody can really predict what will happen, and that makes taking action, any action really, a bit tricky.
But the catch is that if you take no action to try and "play it safe", then people get the impression that the project creator isn't really interested or invested in their own project which leaves a negative taste in people's mouths.
Example: When Dave announced the "Black Axe" content would return to Shadowgate, he wanted to do something fun and make it a little contest by encouraging people to "Like" the Facebook page and guaranteeing that the content would make it into the new game if we got 1,000 Likes.
This backfired, as people felt rather indignant that Zojoi would hold back content unless one of our social network pages got an arbitrary number of "Likes". Furthermore, it was quite obvious that Dave & Karl and the others at Zojoi wanted to have the lost content added back in. So Dave commented that he would indeed keep the content in the game, and just wanted to try and make a fun little promotion thing with Facebook; no more, no less.
On the flip side, it did result in 200+ more Facebook "Likes" than usual, although I've been researching on this "EdgeRank" algorithm Facebook has which is very likely blocking our posts from reaching all of our Facebook "Likers".
More on that in another thread.
Hopefully, once we finally do reach the target goal, our hearts won't beat nearly as fast as they have been.